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Marketing research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The task of marketing research is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment. Marketing most always begins with the same basic concept: Where are you now? Where do you want to be? And how do you get there? But at 361 Degree Marketing Solutions, we realize it’s the expertise and insight of individual thinking that turn marketing basics into marketing brilliance. And our strategists possess the expertise and the insight to do just that. 361 Degree Marketing Solutions’ strategy teams dig deep to thoroughly understand clients’ business goals and marketing objectives. They bring clarity to the most promising opportunities. And they craft strategies that leverage the full range of disciplines to create integrated, actionable direct marketing campaigns that achieve results. Our direct marketing strategies tightly define the elements of targeting, contact, channel integration, message and offer to drive customer acquisition, growth and retention. We also ensure client collaboration to determine the appropriate business metrics for tracking and measuring each dimension of the strategic approach, then adjusting as necessary to optimize return on investment. Simply stated, it’s our years of experience and some of the sharpest strategic minds in the industry that continue to provide our clients with one thing: marketing brilliance. Utilizing marketing research, 361 Degree Marketing Solutions can help you determine your customers’ needs and with a marketing plan, attract and retain more and more satisfied customers to grow your business. Your marketing plan will focus on persuading people to use and keep using your products or services, while your company sustains a strong market presence. 361 Degree Marketing Solutions consultants can deliver individual consumer and household-level insight and foresight based on geo-demographics, life stages, lifestyles and behavioral indicators instead of the traditional market-level approach. The combination of insights and foresights gained will help companies:
It requires thorough research, meticulous planning and a long-term commitment of effort and resources. Market Research To determine your customer needs, 361 Degree Marketing Solutions’ market research will provide current and relevant market information, including:
Once you have gathered and analyzed all this market research information, you can determine your competitive advantages and express your superior benefits to customers through an aggressive marketing plan. Marketing Plan Your marketing plan identifies groups or segments of customers that you can better serve than your competitors, and tailors your product and service offerings, prices, distribution, promotional efforts, and services toward those particular segments. Ideally, your marketing plan addresses unmet customer needs that have the potential to generate satisfactory profitability for you. A good marketing plan focuses on those target customers that your company can best serve. The marketing plan also describes the corporate identity and image you wish to have as you build your brand over time. Your logo, taglines, corporate stationary, marketing message, sales literature, website, Internet Marketing activities, individual promotional pieces and public relations activities all contribute to your corporate image as you build your band. Market Research There are two common methods generally used to segment a market: Geographical targeting – Focuses on serving customer needs in a narrow geographical area (e.g. targeting a neighborhood as nail salons, beauty shop, convenience store, family practice physician, realtors, etc.). Customer targeting – Focuses on those groups of customers most likely to buy the product or service no matter where they are located (e.g. national or even global targeting such as industrial supply distributors, manufacturers, online retailers, packaging supply, etc.) Managing the Marketing Mix Determine how best to satisfy customer needs by formulating the correct marketing mix:
Keep in mind too that all company policies and activities should be directed toward satisfying customer needs - perhaps the most critical piece of sustaining a healthy corporate identity and brand.
Target Marketing Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, and 'targeting' the business's marketing efforts and dollars toward them. Measure Your Performance 361 Degree Marketing Solutions is a “test and learn” direct marketing agency. We believe that understanding results not only indicates how we’re doing but also how we can react and respond to further enhance those results. Long before any direct marketing campaign is launched, a comprehensive tracking strategy is outlined within the implementation plan. With client approval, 361 Degree Marketing Solutions specifies tracking methodology, parameters and data elements required to provide precise reporting of results. Tracking reports offer an in-depth look at all aspects of campaign performance:
After executing a marketing promotion, successful companies periodically evaluate their success and look for ways to improve performance. Other issues to consider:
Are you ready to go beyond full circle marketing? If you think that our Market Research services may be what your business needs, give us a call at 858-429-5760 to request a price quote today , and take your business beyond full circle marketing! |
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"It's a partnership working with MWE. It's about push and pull to get the best possible end results. They are different because of their open approach, which means we can talk about everything without any barriers or preconceptions getting in the way."
-Gina M, Ginas Day Spa
"361 Marketing brings a wealth of knowledge in the marketing industry. From graphic design, TV, radio, print, and web design, 361 Marketing will work hand in hand to understand your business and find the best solutions."
-Eric W, President, IntelliSparx
-Gina M, Ginas Day Spa
"361 Marketing brings a wealth of knowledge in the marketing industry. From graphic design, TV, radio, print, and web design, 361 Marketing will work hand in hand to understand your business and find the best solutions."
-Eric W, President, IntelliSparx
